How to Know When It’s Time to Outsource Copywriting Services

Running an online business isn’t for the faint of heart. There’s so much more to creating success in your business than the stuff you love doing — there’s also the hard shit that’s annoying and sometimes a little soul-sucking. The good news is that you can hire specialized wizards (like me!) to take over aspects of your business you don’t want to deal with. Today, I’ll explain how you know it’s time to outsource copywriting services for your business.

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But First, Let’s Talk About Outsourcing

Look: No one hands out awards to entrepreneurs who do all the things all by themselves. Trying to handle everything doesn’t make you a badass. If you’re juggling it all, from your business ops to marketing and bookkeeping (ugh) and all the day-to-day tasks, you’re just putting yourself in the fucking fast lane to burnout

Outsourcing tasks in your biz is a game-changer when you’re leveling up or scaling. If something’s stressing you the fuck out, taking up too much of your time, or you just don’t want to do it, delegate that work to someone who’s great at it.

I don’t hire pros to do things like cutting my hair or cleaning my house because I absolutely cannot do them or because I think I’m above doing them. I outsource those tasks in my life because there are people way better at them than me. They do it in a way I can’t and save me time and anguish (and maybe from some really unfortunate bangs).

It’s no different when it comes to your business. Outsourcing saves you time, stress, and money, ensuring the job gets done well.

When it comes to copywriting for your biz, here’s how to know you’re ready to outsource it.

You Know It’s Time to Outsource Copywriting Services When…

What You’re Writing Just Isn’t Cutting It

I’m going to guess that when you’re in your zone of genius, you fucking crush it. You know your shit and how to work your magic to serve your people. Understandably, you want to crush it everywhere in your business. But, newsflash: You can’t be great at everything. You’re a human, not a robot.

When it comes to your website copy, there’s no room for half-assing it. That copy is CRUCIAL to your biz. It can be what makes dream clients want to go all-in on working with you, or it can elicit a major “meh” as they close their browser tab on you forever. It’s where you express your personality, highlight the value you bring to the table, and connect with your aligned clients.

So if you feel like what you’re whipping up isn’t cutting it, let this be your sign it’s time to outsource copywriting services.

You (and your biz) deserve copy you can be proud of. Reading your site and your other sales copy, you should have that “Oh HELL YES, this exactly what I want to say!” feeling instead of “Meh, I tried, I think that’ll work.”

When you outsource copywriting services for your business, you empower yourself with the confidence and pride you deserve to have in what you share with the world. 

Copywriter Whitney Falloon types on her laptop. In her blog, she explains when it's time to outsource copywriting for your biz.

You’re Struggling To Explain Your Unique Essence

One of the best parts of hiring a copywriter for your online business is the fresh perspective we bring to the table. When you’re knee-deep in running your biz and accustomed to describing your offers over and over again on auto-pilot, it’s easy to lose sight of what makes you and your biz special. A copywriter brings an outsider’s view and sees things in a new light.

The reality is that, if you want to stand out from the competition and carve out your authentic space in a crowded industry, your copy has to be on point. It’s gotta say exactly what sets you apart and show your dream clients why they should choose you from all the other options.

Copywriters study your business, content, what you’re selling, and how you do what you do. Our eagle eyes spot differentiators and the special elements of your business you might gloss over, or that you don’t even realize are unique to you. 

And, we creatively come up with ways to articulate your special sauce. That way, your dream clients can quickly see why you’re exactly what they’ve been looking for.

So, even if you can spout off 3,548 reasons your business is the best thing ever, when you outsource copywriting services, you give your copy (and your business) a major power-up. 

Copywriting Takes You Away From Moneymaking Opportunities

Not everything you do in your business gives you an immediate ROI. Imagine if it did. But there are a shit-ton of tasks you could be spending time on other than copywriting — things that are more lucrative and impactful than writing your copy yourself.

With the hours an online business owner spends DIYing copy and crossing fingers it “works,” you could be working in your zone of genius. If you have two hours to spend in your business, wouldn’t you rather put them toward money-generating activities? With that time, you could be:

  • Coaching
  • Consulting
  • Planning your marketing for the next quarter
  • Strategizing for your next launch
  • Working on client deliverables
  • Showing up on video

Don’t get me wrong. Crafting compelling website copy is ultimately a major money-maker — your website is THE most important home for your business. I’m just saying that it’s probably not the best use of your time. So use the hours you have available to do the things you’re amazing at in your business. You know, the shit people pay you to do.

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Ready to Start Outsourcing Copywriting Services for Your Biz?

Done with dreading writing your own website copy? Need someone to conjure up some word magic and create authentic copy you can be confident in? With my Confident Copy Retreat, you’ll get impeccably crafted website copy you’ll be obsessed with — and that’ll get your audience chomping at the bit to work with you. Click here to learn more.

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Copywriting Wizardry