Ardent Goods makes everyday essentials with a focus on thoughtful design, natural ingredients, and sustainability — no greenwashing, no shortcuts. They brought me on to help articulate their brand ethos and elevate their messaging across the board.

I developed a brand voice that feels grounded, refined, and quietly confident — the kind of tone that resonates with conscious consumers who care as much about how a product is made as how it looks on their shelf. I also crafted their tagline, “Uncommon Design, Uncompromising Standards,” and wrote product descriptions that highlight the function, form, and feel of their goods.

Ardent Goods products are carried by 200 retailers across the U.S. and Europe, including Free People and Anthropologie.

NATURAL HOME CARE

Ardent Goods