Let’s face it: Most copywriting for therapists is painfully boring. It’s full of difficult-to-parse clinical language and stiff, formal phrasing that’s anything but inviting. That’s exactly what Here We Go Therapy wanted to avoid for the new website of their Atlanta-based progressive therapy group. They needed a mental health copywriter to create brand messaging that felt welcoming, friendly, and relatable, while still getting the point across that they’re highly trained professionals.
Together we honed a brand voice that conveyed all of the above, with a warm and empathetic, yet still straightforward tone. The result is a website that you actually want to read all the way through — and one that encourages prospective clients to imagine themselves on the other side of the therapeutic journey, whether they’re looking for a big breakthrough or just a little support.