San Diego-based Mateo Goods doesn't just make beautiful office furniture. They're on a mission to evolve the world, one workspace at a time. Because why shouldn’t the spaces we live and work in be as beautiful as they are functional? The company needed a brand copywriter who could think bigger — someone who could tackle not only the fine architectural details of their sustainably-sourced, artisan-built desks, but also someone who could vibe with their human-first approach to business.
Brand voice is incredibly important for all my client projects, but with Mateo Goods we spent extra time ensuring we perfectly nailed the witty, inspiring and wise tone for their new commercial website. The resulting project is a site that showcases their artfully made furniture alongside their big vision for a more balanced future, one where people enjoy their time at work as much as their time away.