As one of the nation’s leading coding bootcamps, Fullstack Academy is a hugely recognizable brand name in the tech space — and it was time their brand got an upgrade. I worked with Fullstack’s in-house marketing team to craft new brand pillars, value propositions, and brand messaging, then bring it all together with compelling new website copy.

Fullstack’s new brand voice is approachable (even for tech newbies) and motivating. It encourages prospective students to take their potential into their own hands and “make their move” to accelerate their career by enrolling in their industry-leading coding bootcamps.