Atlanta-based Lillian Charles isn’t just a stylist, she’s a style therapist. She takes a holistic approach, believing that the clothes you choose have a much deeper meaning than just the brands you buy and the style of jeans you like. The truth is, what you wear reflects what you believe about yourself.

Lillian needed a brand copywriter to create a new about page that conveyed the scope of her experience and personal accomplishments without feeling braggy or “sales-y”. Together we crafted a powerful personal bio and background story for her brand that sets the foundation for understanding that when you work with her, you don’t just get a new wardrobe: You get a serious upgrade in confidence and a whole new perspective on what you deserve in the world.