Fitness coach, YouTube success story, multi-million dollar entrepreneur, father and investor Michael Morelli needed a new website that did his accomplishments justice. He needed a brand copywriter who could capture the motivating, inspiring tone he uses to help propel his coaching clients to new heights in not only their personal fitness but also their personal lives and bank accounts.

I worked closely with Michael to create a magnetic new brand voice from the ground up, dreaming up new website copy to showcase his past accomplishments as well as his new coaching offerings and newly launched podcast.