Poo~Pourri founder and CEO Suzy Batiz has appeared in publications like Forbes and the New Yorker. Her unique and powerful “rags-to-riches” personal story required a brand copywriter who could understand the true transformation she’s undergone and package it in an exciting way for her audience.

Suzy’s website encourages us all to pursue our dreams, declaring, “Anything is possible if you follow what turns you on.” Be sure to check out her fun ALIVE IDEAS page, where I worked with her in-house designer to craft an interactive experience that shows users how to determine if they have an “alive idea,” then take action to bring it into the world.